Rona Bar & Ofek Avshalom

Fotómetro is the artistic collaboration of London-based photographers Rona Bar and Ofek Avshalom, who are partners both in life and in their creative endeavors.

Their work is distinguished by intimate and poignant portraiture that delves into the human experience, often featuring diverse, non-professional models to authentically capture individuality.

 

Fotómetro’s artistic style is a bold fusion of documentary and dreamlike surrealism, marked by vibrant color palettes, meticulous staging, and emotionally charged composition. 

Their imagery often captures subjects at the intersection of vulnerability and empowerment, portraying people not just as they are, but as they wish to be seen. 

The duo use photography as a tool for social commentary, frequently addressing themes of identity, gender expression, body diversity, and the beauty of the unconventional. 

Their lens celebrates the poetry of real life—elevating the everyday into something extraordinary, while challenging traditional standards of beauty and representation.

Through this approach, Fotómetro cultivates a space where authenticity and imagination coexist, pushing visual boundaries and inviting viewers to reconsider what it means to truly exist and be seen.